What are we?

and why are we?

BEIN, the Independent Beauty Institute, is dedicated to boosting independent beauty entrepreneurs and brands in Brazil. Founded by entrepreneurs passionate about beauty, we seek to strengthen the development of these brands by offering information, valuable connections, training and investment opportunities. BEIN's mission is to empower entrepreneurs and build a thriving community of independent beauty businesses in Brazil.

The impact and our culture

Following our mission to build a powerful network of independent brands through solid values such as qualification and fair treatment of the chain, we realized that impact was natural.

What is an impact business if not something that changes lives?

Contrary to the popular belief of many traditional entrepreneurs, doing business and doing good at the same time is not only possible, it's the natural way forward. These two elements are certainly not mutually exclusive concepts, but they reinforce each other. Just as it is important for founders to demonstrate a real and measurable impact, it is equally essential to create a sustainable business model for growth and revenue.

Who's behind it?

When it comes to authority in the sector

Amanda Coelho

CEO Assinatura Consultoria

Amanda Coelho is a Brazilian entrepreneur with over 13 years' experience in the beauty sector. She holds leadership positions in two companies: as COO of Belong Be, a marketplace that exclusively sells independent beauty brands, and as CEO of Assinatura Consultoria, a company focused on independent brands. In addition, Amanda is carrying out research into the development of cosmetics for her own brands, covering everything from product development and manufacturing to brand management and development consultancy.

Simone Sancho

CEO Belong Be

Simone Sancho is a Brazilian entrepreneur with a passion for the beauty sector. She is CEO and co-founder of Belong Be, a marketplace that brings together independent beauty brands. She started her career in the financial market, but then joined Sephora as a loyalty program specialist. She also worked for another company that needed to digitize and supported it to start its own business in the beauty segment. She is also one of the founders of the EVE Project, a social impact business created by a group of women from different fields with the aim of democratizing access to the Web3. She believes in promoting sorority, plurality and women's participation in the new digital market.

Núbia Lentz

CEO ESG Insights & Solutions

Founder and CEO of ESG Insights & Solutions, she is considered one of the most prominent executives on the corporate strategy scene with a focus on ESG, innovation and business transformation. Born in the Amazon, she has been active in socio-environmental projects since 2004, when she joined the Avina Foundation's Network of Leaders, excelling in the development of projects that integrate sustainability, social responsibility and corporate governance, driving renowned companies towards tangible and positive results.

Our Supporters

And none of this would be possible without

Maythe Markowski

CEO Impari Accessoria

Maythe Markowski is an important reference in the fashion and beauty market, with over fifteen years' experience as a press officer. For more than a decade, she has followed a successful path as head of her own agency, establishing herself as a prominent figure on the fashion and beauty scene.

With a career marked by significant contributions, Maythe has played crucial roles at Giovanni Frasson's Vogue and São Paulo Fashion Week (SPFW), building solid relationships with various stakeholders in the fashion and beauty sectors. Her remarkable career as director of Ímpari has led her to actively participate in prestigious fashion weeks around the world, including New York Fashion Week (NYFW), Paris Fashion Week (PFW) and Milan Fashion Week (MFW).

In addition to her vast international experience, Maythe Markowski is dedicated to advising independent brands and start-ups committed to sustainability and ethical practices. Her unwavering commitment to excellence and innovation makes her a benchmark in the world of communications and consultancy, standing out as a visionary leader in her field.

Natália Cavanellas

Founder NC Hub360

Natália Cavanellas, Founder NC Hub360, Public Relations and Corporate Networking specialist, has been dedicated to building and connecting brands, people and businesses for 15 years. Responsible for producing and mailing events, she has carried out several projects for major brands around the world. She is the creator and founder of Connecting Women, a women's networking group. "I strengthen authentic connections and create opportunities for businesses to thrive. I believe that by bringing people together with shared visions, we can achieve extraordinary results."

Our Partners